Do you want to reach customers on social media but find it time-consuming?
Most hospitality businesses aren't also set up to be media companies that release videos each week. You need directors, photographers, editors, models, etc. At Odyssean Media, we can make your social media management more efficient by creating all of your content for you and delivering it upfront. Let's walk you through how it works...
Step One: Consultation to Tell Us Your Needs
We'll set up a meeting where we can find out what is going to work best for you. What are your selling points? What makes your hotel unique? Who's your target audience and who should stay with you? Do you get bookings through social media? What has been effective for you in the past? What hasn't been? We want to know as much as possible so we can design the best plan to reach your customers.
Step Two: 90-Day Content Calendar
Once we get an understanding of your hotel and your audience, we can create a social media content calendar outlining our posts over the next 90 days. The calendar gives a short summary of each photo and video we plan to make and specifies the goal and audience of each post. This will be our script from which we build a library of photos of videos where every piece is made to tell your story, embody your brand, and meet your standards.
Step Three: Deliverables Upfront and Licensed in Perpetuity
You'll receive 70 photos and 40 videos licensed for all marketing channels in perpetuity. Your library will be big enough for you to post at least five photos and three videos every week. The videos will range from 10-30 seconds each. With this content, you can attract a larger audience on social media, entice customers to make reservations, create brand familiarity, and guide your audience through a story about your hotel. We deliver it upfront to make sure there is no delay in any of your posts.
Step Four: Share Your New Content
Now that you have all of your content ready to go and a schedule to guide you, it's time to share your posts and reels as you welcome your new audience!
You're in the hospitality business. Let us take care of the media and make the process easy for you.
What Do You Need?
Send us a message with a brief summary of your business, your audience demographics, your average views on social media (ballpark estimate is fine), and what you want out of social media.
